[BRANDING] RelateWell Logo, Style Guide, & more…

Summary

RelateWell is a professional counseling and leadership development non-profit that serves families, couples, and business leaders out of Jacksonville, FL. As their operations and services keep expanding, they needed a way to bring together their brand identity. This project included a revision to their original logo design and designing a brand style guide that would help team members of every skill level represent the organization well.

On the left side is the original collection of logo variants. We came up with a design that reduced variants and could work in any situation they may need. This brand relies on bright colors and photographs for backgrounds. A white pill shape was added to protect the readability of the logo.

Services Provided

Logos (PNG, EPS): individual logo files for use in print and digital applications.
High Resolution Style Guide to be shared digitally or in print with the internal team.
PowerPoint Template with instructions.

Project Timeline: approx. 2 months.